Transmedia Storytelling

Henry Jenkins III

Moving characters from books to films to video games can make them stronger and more compelling.

Several years ago, I asked a leading producer of animated features how much creative control his team exerted over the games, toys, comics, and other products that deployed their characters. I was reassured that the distribution company handled all such ancillary materials. I saw the movement of content across media as an enhancement of the creative process. He saw it as a distraction or corruption.

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