Convergence? I diverge

Henry Jenkins III

For all the talk about "convergence," multiple media will never coalesce into one supermedium.

What’s all this talk about “media convergence,” this dumb industry idea that all media will meld into one, and we’ll get all of our news and entertainment through one box? Few contemporary terms generate more buzz—and less honey. Consider this column a primer on the real media convergence, because it’s on the verge of transforming our culture as profoundly as the Renaissance did.

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